Ms. Soni Harsh Srivastava, is a science honours graduate from Delhi University, MBA (Marketing and IT) and Ph.D. (Management) from Banasthali Vidyapith. As a NET qualified professional with a couple of years of corporate experience, she was Assistant Professor-Marketing at Institute of Management Sciences (IMS), University of Lucknow. She has been into academics since last ten years. She has held various administrative post of Course coordinator for MBA programs, Superintendent Exams (officiating) and Assistant Superintendent Exams (UG and PG courses) at Lucknow University. Ms. Srivastava has a large number of paper presentations at international/ national conferences to her credit. Her extended services to a number of institutions includes as examiner/ evaluator/ resource person. Besides academics, she held the responsibility of Industry Interaction and PR of IMS.